One-to-one in Glasgow
Time with Kendal at his Glasgow base. You explore what the club is doing, find the feel of the shot you want, and leave able to coach yourself.
For Tour pros, committed amateurs and complete beginners
Kendal McWade · Glasgow and across the UK
The most over-analysed, under-learnt sport in the world.
Golf is a ball, a stick and a target. Kendal McWade coaches it the way people learn everything else: simply, naturally, instinctively.
BallTarget
- years in professional golf
- 40+
- European Tour professionals coached
- 20+
- Ryder Cup players, including 2014 captain Paul McGinley
- 3
- PGA professionals taught skill acquisition across Europe
- 1,000+
Coaching
Three ways to work with Kendal
Every session is built around you and what you want from the game. No swing model, no list of faults.
UK coaching trips
Kendal travels regularly to coach around the UK. Tell him where you play and he will let you know when he is next nearby.
For golfers who can't get to Glasgow
For coaches and teams
Talks and workshops on skill acquisition, as delivered to PGA professionals across Europe. The same learning principles apply to any sport.
For PGA pros, academies and coaches in other sports
Ask about dates and fees
Kendal replies personally with availability.
The approach
More information cannot be the answer
Thousands of books and videos explain how to hit a ball with a stick. Kendal spent twenty years asking why none of it made the game easier. These five ideas are what he found.
- You already know how to learn.Nobody taught you to walk, catch or use a hammer. People learn movement best through play, and golf is no exception.
- Awareness beats information.The ball only reacts to the club. Feeling what the club is doing matters more than any swing thought or concept.
- Let the task shape the swing.Give yourself a clear shot to hit and a constraint to work within, and your body solves the problem. That is how we are built.
- Questions work better than fixes.Guided exploration and a good question teach more than being told what you did wrong.
- The goal is to coach yourself.A good coach works towards not being needed. You should leave owning your game.
Where do you want to start?
Six parts of the instinctive game
The instinctive learner
If past lessons left you buried in instructions, start here. You have everything you need to learn this game, and there is a simpler and more enjoyable way to do it.
The instinctive golfer
Playing with the feel and awareness you had as a child, before well-meaning people told you how to do it. Rules and structure get peeled back so your own problem-solving shows up.
The instinctive performer
The state you need to learn a skill is almost the same one you need to perform it. Learn where to put your attention so the shot shows up in the medal as well as on the range.
The instinctive junior
Children are learning machines. They need room to miss, to explore and to find more than one way to hit a shot. Parents learn what to ask and when to stay quiet.
The instinctive power game
More distance without a gym programme. Better delivery of the club, a more centred strike and, for many club golfers, learning to draw the ball.
The instinctive short game
Seve learned every shot with a 3 iron. Touch comes from exploring what each club can do, and from exercises that put you in charge of the clubface.
Kendal's invention
Everyone knows how to use a hammer.
Nobody needs a lesson to drive a nail. You line up the force and hit. The GolfHammer puts that familiar job in your hands, and swings change in response without instruction.
The GolfHammer
A training club built like a hammer, so the task is obvious the moment you pick it up.
The GolfNail
A ball on a short alignment pole that shows you the direction the force needs to go.
“Hitting a nail with a hammer and a golf ball with a golf club are really, in essence, the same thing.”
About Kendal
Kendal McWade came into professional golf at 18, desperate to be as good a player as he could be. There were small successes, but mostly it was a frustrating journey.
He has spent the last twenty years studying how people learn, convinced that a ball, stick and target game could not be as difficult as golf had made it.
He has worked with more than 20 European Tour professionals and three Ryder Cup players, presented on skill acquisition to over 1,000 PGA professionals, and spoken at the European Coaching Conference and the Dutch National Coaching Conference.
Book a session
Tell Kendal about your game
Coach, Tour pro, committed amateur or just starting out. Say where you are with your golf and what you would like to change.
Call07770 810130
Emailkendal@igcoaching.com